The impact of technology and mobile gaming on casinos and sportsbooks

New online casinos are using all sorts of tools to attract new players to their virtual rooms. We take a look at some of the technologies that are revolutionising the industry.

Augmented reality

The online casino world is harnessing the potential of augmented reality to bring new forms of entertainment to the people who take advantage of its services.

In augmented reality, devices capture images from the camera installed on the device and add digitally created characters or objects to that panorama. In this way a game can be created that gives the feeling of being in a real casino.

Although there are already some games that make use of this technology, the real development is expected to reach the gaming halls in the next year or two. The current options are linked to live online casino.

This involves games that take place in a real casino room and are streamed in real time. With augmented reality, the player can have a fully immersive gaming experience.

Mobile first

An increasing number of new casino games are designed from a "mobile first" point of view, i.e. designed to be played first on mobile phones and secondly for computer play.

The mobile first design trend refers to the importance of prioritising mobile devices in web design and development. This is because users nowadays use their smartphones to browse and place bets online more frequently than on computers.

Therefore, it is crucial to adapt the design of online casino and sports betting websites to provide an optimal experience on mobile devices.

The power of data

The areas of machine learning, data mining, data science and big data are all analytical models that involve a combination of mathematics, programming and business knowledge.

Today these fields of study are vital to any digital business: from assessing the financial capacity of a bank customer to detecting strange gambling behaviour, which can signal a problem.

Casinos use the data to recommend new games based on preferences, skills and also to detect anomalies in gambling patterns that may be linked to fraud. Big Data is now a crucial tool in this sector.